Chapter 1 자료와 통계학
블룸버그 비즈니스위크 - NEW YORK, NEW YORK················4
1 경영 및 경제 분야에서의 활용············································5
1. 회계············································································5
2. 재무············································································6
3. 마케팅 ········································································6
4. 생산운영관리·································································6
5. 경제············································································6
6. 정보시스템···································································7
2 자료·················································································7
1. 원소, 변수, 관측값 ·························································7
2. 측정을 위한 척도····························································9
3. 범주형 자료와 양적 자료················································ 10
4. 횡단면 자료와 시계열 자료···································