004 Authors
008 Preface
Ten Keywords
015 Transition into a Nano Society
043 Incoming! Money Rush
069 Gotcha Power
099 Escaping the Concrete Jungle - ‘Rustic Life’
125 Revelers in Health - ‘Healthy Pleasure’
149 Opening the X-Files on the ‘X-teen’ Generation
177 Routinize Yourself
201 Connecting Together through Extended Presence
223 Actualizing Consumer Power - ‘Like Commerce’
247 Tell Me Your Narrative
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As previously outlined, 2022 looks to become Year One of a post-pandemic paradigm. What we should focus on is not reverting to what was but rather looking straight ahead, hoping for a fast recovery. The market and its consumers have learned and familiarized themselves with new techniques during the past two years. And no doubt they will face challenges in learning new ways to become more comfortable in a more unfamiliar territory. The key to survival in the post-COVID-19 era will depend upon how quickly we respond to new trends and how appropriate those responses will be. - 11p.
“Today’s trend is that you cannot define my trend,”
This best sums up Korea’s latest trend. “Trends,” which used to be defined as a majority collective opinion that has a certain duration, are now showing signs of fundamental change. The scope of a trend’s following has grown narrower as the trend’s duration has shortened. People no longer “go with the flow” of a popular trend ？ they wait for a t
